Peter van der Lende

August 30, 2015

Intuition or Reason

Large do-it-yourself company Home Depot abandoned their Chinese expansion plans in 2012. Chinese people don’t do-it-themselves. In 2006 American retail giant Walmart left the German market. […]
July 27, 2015

American Business Beyond Stereotypes

In terms of stereotyping the inhabitants of an entire nation, I can’t think of people who are more subject to be boxed in than Americans. I […]
June 26, 2015

Trust Is Not Outsourced

After my previous posts on international business ‘Everybody Does the Same Thing Differently’ and ‘Not Everything Needs to Be Said’, I’ll share my observations on doing […]
April 14, 2015

Not Everything Needs To Be Said

Writing about characteristics of people based on their nationality is very tricky. Sharing opinions regarding one’s own nationality is sometimes difficult: ‘Mirror mirror, I only see […]