Peter van der Lende

July 27, 2016

The Theory of Lost Luggage

The Theory of Broken Windows. It basically states that a lack of attention to small problems can lead to bigger problems. If a building has a […]
June 29, 2016

The Opposite of a Problem

When people ask me how I am doing, I always have the same answer. Excellent! I have been saying that already as a student in The […]
May 23, 2016

3 Steps Back Towards Successful Partnerships (Partnerships Part II)

In 2012 Delta Air Lines considered taking over an airline to support its international expansion plan across The Pacific. The analysis concluded that despite an excellent […]
April 20, 2016

Why International Partnerships Fail

After decades of trying (and failing) to find a partner in Europe, KLM Royal Dutch Airlines eventually decided to create a partnership with Alitalia in 1998. […]